Our
Privacy Policy

Edgbaston Priory Club, Sir Harry’s Road, Edgbaston, B15 2UZ is a private members’ club offering
tennis, squash, lifestyle, food, beverage and events facilities.

The privacy of your personal data is very important to us. The collection and processing of personal
data by Edgbaston Priory Club is governed by “Data Protection Legislation” including the Data
Protection Act 2018, the Data Protection, Privacy and Electronic Communications (Amendments
etc) (EU Exit) Regulations 2019 (the “Data Protection Regulations”) and the General Data
Protection Regulation (EU) 2016/679, the UK GDPR as defined in the Data Protection Regulations
(as applicable) and any other applicable laws relating to the protection of personal data and the
privacy of individuals (all as amended, updated or re-enacted from time to time).

The Club complies with its obligations by keeping personal data up to date; by storing and
destroying it securely; by not collecting or retaining excessive amounts of data; by protecting
personal data from loss, misuse, unauthorised access and disclosure and by ensuring that
appropriate technical measures are in place to protect personal data.

This privacy policy explains:

• What constitutes personal data
• Who we collect personal data from
• How we process personal data
• Who we share your data with
• What measures we take to keep your data private and secure
• Your rights
• Who to contact if you have any queries or concerns about any personal data we may store
about you.

YOUR PERSONAL DATA – WHAT IS IT?

Personal data is any information which identifies you as a living individual. Identification can be by
the information alone or in conjunction with any other information in the data controller’s
possession or likely to come into such possession.

This may include name, address, phone numbers, email addresses, date of birth, gender,
employment status, demographic information, personal descriptions, photographs, CCTV images,
membership numbers, usernames, passwords, attitudes and options.

We will only collect personal data that we need in order to fulfil our legal obligations, deliver
services to you and enable us to tailor and enhance your experience of Edgbaston Priory Club.

Policy Privacy Notice
Created 01/03/2018
Last reviewed 26/04/2024
Date for review April 2025

Edgbaston Priory Club – Privacy Notice – updated April 2024

WHO WE COLLECT PERSONAL DATA FROM

We collect personal data from:

• Members
• Juniors
• Prospective Members
• Visitors to the Club
• Visitors to our website
• People who make enquiries via telephone or our website
• Employees
• Self-employed coaches and trainers
• Volunteers
• Members of the public enrolled on our courses
• Juniors enrolled on our courses and Kids Camp
• Suppliers
• Contractors
• Stakeholders

We never sell personal data. We will only share it with organisations when necessary in order to
fulfil our service to you and where the privacy and security of your data is assured.

HOW DO WE PROCESS YOUR PERSONAL DATA

We will only process your ‘personal data’ for legitimate purposes, as set out in the General Data
Protection Regulations.

All ‘personal data’ supplied to us will be processed for the purpose outlined in a specific privacy
notice at the time of collection and in accordance with any consent and preferences you express.

If asked by the police, or any other regulatory or government authority investigating suspected
illegal activities, we may be obliged to provide them with your personal data.

Below are the main uses of personal data, dependent on your relationship with us and how you
interact with various services and technology.

Members

When a new Member joins the Club, we may collect the following information:

• Personal details (Name, address, email address, telephone number)
• Personal Identification such as a copy of your passport or driving licence
• Bank account details encrypted through GoCardless in order to process direct debit
payments
• A picture of you to link to your membership account
• Car registration number to issue a car sticker
• Your goals and reasons for joining the Club

Edgbaston Priory Club – Privacy Notice – updated April 2024

This personal data is used to administer the new member joining process; maintain a record of
your membership, process your membership subscription, enable you to book courts and classes,
contact you regarding your participation in club teams, leagues and tournaments, contact you
regarding your membership renewal and the Annual General Meeting and offer you the opportunity
to provide feedback in satisfaction surveys.

In addition to the above, your activities and involvement with the Club will result in personal data
being created such as:

• How often you visit the Club collected via your QR code
• Your usage of classes, courts and events
• Courses you attend
• Purchases you make in the Club Shop
• Purchases in the Bar and Bistro

We want to ensure Members get the most out of their membership by keeping them up to date with
the latest news, events, activities and services running at the Club.

We will seek Members consent about:

• What they wish to hear about by asking them to select their preferences based on their
interests
• How they wish to be kept informed eg by post, email, text

If you agree to receiving marketing communications from us you are able to change your mind at
any time by unsubscribing or by informing us by email or by phone.

However, if you do not opt in to receive marketing communications, you may not hear about events
and offers that may be of interest to you.

We undertake research and analysis on all the data we collect in order to tailor our services and
communication with you.

Juniors

Children under the age of 18 are considered Juniors and are linked to an adult parent/guardian
who must be a Member. We hold the name, address and date of birth of the Junior to ensure their
right to free admission up until the age of five. Juniors are enrolled on our membership system to
enable them to book courts. We do not send any marketing or communications to Juniors.

Prospective Members

We ask permission to collect the following information from people who make enquiries about
Membership:

• Name and contact details so we can follow up enquiries
• Reasons for joining so that we can tailor any tour to your interests
• How you found out about us to improve our marketing
• Reasonswhy you do not wish to join so that we can improve our services

Edgbaston Priory Club – Privacy Notice – updated April 2024

We may also use automated communications with you dependent on your interests and consent.

Visitors to the Club

We collect the following information from Members’ guests who wish to come and enjoy our
facilities:

• Name, address and contact details so that we can monitor the amount of visits in 12
months in line with our Rules and Terms & Conditions.
• Credit or debit card details in compliance with payment card security (PCI-DSS) for
payment to use the sporting facilities.

Visitors to the Website

If you visit and interact with our website and Members’ area of the website we may collect
information about you using cookies. Cookies are small text files stored on your device when you
visit certain websites. Cookies will not give us access to your device, cannot harm your computer
and cannot provide us with any personal data about you, other than the data you choose to share
with us by completing forms on our website.

Non-personally identifiable information may include: the type of browser and operating system
you are using, your IP address, your device identifiers, your Internet or wireless service provider,
and location-based information, specific web pages, length of time spent, pages accessed and
search terms used to find the website.

We use cookies to:

• Personalise your experience of using the website, for example by remembering what
stage you are at in completing a form or survey
• Measure the performance of our website and marketing activity. We use Google Analytics
to gather aggregate statistical information about the site to improve the user experience.
We are not able to identify individual users with these cookies.
• Ensure we deliver limited, relevant advertisements to prospective Members based
on you visits to our website and your interests as expressed by your internet and
social network use.

When you first visit our website, you will be asked whether you wish to accept our cookies. You
can choose to accept or decline cookies and you can usually modify your browser setting to
decline cookies if you prefer. However, this may prevent you from taking full advantage of the
website.

If you wish to learn more about cookies go to www.allaboutcookies.org

You may find links to third party websites on our website. These websites should have their own
privacy policies which you should check. We do not accept any responsibility or liability for their
policies whatsoever as we have no control over them.

Edgbaston Priory Club – Privacy Notice – updated April 2024

Employees and Self-employed Coaches and Trainers

In order to comply with our contractual, legal, and management obligations and
responsibilities as a responsible employer, we process personal data, including
‘sensitive’ personal data, from job applicants, employees and our self-employed coaches
and trainers. This includes:

• Data processed to meet our contractual responsibilities: Personal details (Name, address,
email address, telephone number) payroll, bank account, sick pay; leave, maternity pay,
pension and emergency contacts, work permits, identification (passport) DBS checks, tax
and national insurance
• Personal Identification such as a copy of passport or Birth Certificate
• Data processed to meet our performance management responsibilities: recruitment and
induction processes, training and development records, absence and disciplinary records

The Act defines ‘sensitive personal data’ as information about racial or ethnic origin, political
opinions, religious beliefs or other similar beliefs, trade union membership, physical or mental
health, sexual life, and criminal allegations, proceedings or convictions.

We will process data about an employee’s health where it is necessary, for example, to:

• record absence from work due to sickness
• to pay statutory sick pay
• to make appropriate referrals to the Occupational Health Service;
• tomake anynecessaryarrangementsoradjustments totheworkplace inthe case of
disability.

This processing will not normally happen without the employee’s knowledge and, where
necessary, consent.

Data about an employee’s criminal convictions will be held as necessary.

We may process data about, but not limited to, an employee’s racial and ethnic origin, their sexual
orientation or their religious beliefs only where they have volunteered such data and only for the
purposeofmonitoring andupholdingour equalopportunitiespolicies and related provisions.

Volunteers and Work Experience

The Club uses volunteers from time to time to deliver its services to Members and the community.

Personal data collected and processed from volunteers includes:

• Personal details (Name, address, email address, telephone number)
• Personal Identification such as a copy of your passport
• Bank account details to reimburse any expenses
• References

Edgbaston Priory Club – Privacy Notice – updated April 2024

• Criminal record checks
• Emergency contact details
• Medical forms

Such information will be retained for legal and contractual reasons, to protect us in the event of a
legal or insurance claim and for safeguarding purposes.

Members ofthe public enrolled on ourcourses

We will process the following information from individuals and Juniors who express an interest in
and enroll on our courses:

• Personal details (Name, address, date of birth, email address, telephone number)
• Credit or debit card details in compliance with payment card security (PCI-DSS) for
payment.
• Medical Information
• Emergency contact details

Where the Club is teaching a qualification by a governing body such as the Royal Life Saving
Society, we may share data in order to administer the qualification. Where this is the case, you
will be informed at the point of registration.

We will seek consent to communicate with course participants regarding future courses, events
and news. If you agree to receiving marketing communications from us you are able to change
your mind at any time by unsubscribing or by informing us by email or by phone. However, if you
do not opt in to receive marketing communications, you may not hear about events and offers that
may be of interest to you.

Juniors enrolled on ourcourses and Kids Camp

We will process the following information of Juniors enrolled on our courses and Kids Camp:

• Personal and financial data of the Junior’s Parent/Guardian (Name, address, email
address, date of birth and telephone number)
• Name and date of birth of Junior
• Medical and dietary needs
• Emergency contact details

Where the Club is teaching a qualification by a governing body such as the Lawn Tennis
Association, England Squash or the Swimming Teachers Association, we may share personal data
in order to administer the qualification. Where this is the case, you will be informed at the point of
registration.

We will seek consent to communicate with course participants regarding future courses, events
and special offers. If you agree to receiving marketing communications from us you are able to
change your mind at any time by unsubscribing or by informing us by email or by phone. However,
if you do not opt in to receive marketing communications, you may not hear about events and
offers that may be of interest to you.

Suppliers,contractors and stakeholders

Edgbaston Priory Club – Privacy Notice – updated April 2024

We will hold the following data about our suppliers, contractors and stakeholders

• Personal details (Name, address, email address, telephone number) of the lead contact
• Details of any contracts or agreements
• Financial information where necessary in order to process and pay invoices

RESEARCH

We carry out regular research with Members, Staff, self-employed coaches and trainers, course
participants and volunteers. We use the feedback to improve your experiences of Edgbaston
Priory Club. This research is optional and is kept anonymous. If you choose to take part we will
inform you of the data we will collect, why and how we’ll use it.

AUTOMATEDPROFILING ANDTARGETING

We are committed to using our resources in a responsible and cost-effective way. We use
automated profiling and targeting in very limited ways. These include:

• Automated emails to prospective new members, based on the preferences they choose
when completing forms on our website. This ensures they receive relevant information
• Using Google Analytics and third party cookies to collect information on the use of our
website to improve the user experience, optimise our marketing activity and ensure the
site is performing.
• Collecting data from existing Members about their goals, interests and usage. The
information collected is aggregated to create generic member personas or types. This
information is used to ensure our resources are used efficiently to target and attract
new members.
• From time to time we collate generic data about age, interests and geographic data to
create ‘personas’ which help us promote membership to the local population

PHOTOGRAPHY

The Club also uses photography and video to promote the Club and the achievements of
Members. We also recognise that Members, non-members, parents of children on Tennis and
Squash courses, visitors to the Club for tournaments and events will want to record and share
special moments through photographs and video.

The procedures governing the taking, storing and processing of imagery and photography is set out
in our photography and video policy and our social media policy.

CCTV

The Club uses CCTV equipment to provide a safer, more secure environment for members and
staff and to prevent bullying, vandalism and theft. Essentially it is used for:

• The prevention, investigation and detection of crime.
• The apprehension and prosecution of offenders (including use of images as evidence
in criminal proceedings).
• Safeguarding public, members and staff safety.
• Monitoring the security of the site.

The Club does not use the CCTV system for covert monitoring.

Access to the CCTV recorded footage is limited to designated staff and other authorised
personnel (including police) with a legitimate reason to view and/or otherwise use the captured
footage, including the provision of evidence in support of prosecution of criminal or illegal
behaviour. Authorisation to review any footage will be given to relevant parties on a case by case
basis which will be determined at the discretion of the Chief Executive in accordance with
applicable data protection legislation.

Live footage recording is automatically erased afterfour weeks.

Any CCTV files stored for use in any club disciplinary proceedings may be retained for 10 years or
longer with the agreement of the Chairman and the Chairman of the Disciplinary Committee and
the Members concerned.

Footage provided to the Police as part of a criminal investigation will be subject to legal retention
requirements.

Further details governing the use of CCTV may be found in our CCTV Policy.

PAYMENT CARDSECURITY

The Club has an active PCI-DSS compliance programme in place. This is the international
standard for safe card payment processes. As part of our compliance to this very stringent
standard, we ensure that our IT systems do not directly collect or store payment card information;
for example the full 16 digit number on the front of the card or the security code on the back.

Our online payment solutions are carried out using a ‘payment gateway’ (e.g. Sagepay) which is a
direct connection to a payment service provided by a bank. This means that when you input card
data into the payment page, you are communicating directly with the bank and the bank passes
your payment to us, this means that your payment card information is handled by the bank and not
processed or held by us.

All staff must process and transmit payment card information in accordance with PCI DSS
mandatory requirements. This standard applies to information held on paper as well as
electronically and to transactions processed online and via a third party terminal.

SHARINGYOUR PERSONAL DATA

Members

Your personal data will be treated as strictly confidential. We do not share or sell your personal
data to any third parties for commercial purposes.

Edgbaston Priory Club – Privacy Notice – updated April 2024

We only share your data with third parties in order to administer membership and provide services.
This includes:

• To Manage our Club software (provided by ServeSport Limited) in order to administer
membership services to you and provide you with your personal online portal
myedgbastonpriory.com.
• Bank account details in an encrypted format to Gocardless so that we can process
direct debit monthly subscriptions
• Squash Levels as part of the leagues and ladders
• To Mailchimp to manage our email communication with you
• To Text Local to manage our text messaging service with you
• To SumUp to provide the virtual wallet facility at the Bar and Welcome Desk for point of
sale items.
• To UK Engage for administration of the AGM process

We may provide minimal amounts of data in an encrypted format to digital advertising or social
media companies who work on our behalf, such as Facebook and Instagram. This is so that we can
promote membership and our events to you and others like you with relevant information. This
data is always provided in an encrypted format and deleted immediately after use.

If you don’t want to see targeted advertising from us on social media, you may opt out by following
the instructions provided by the social media site, for example on Facebook, Instagram, Twitter
and Google.

Whenwe do share datawith third parties,we takemeasures to ensure they are compliant with GDPR
and there are appropriate measures and controls in place to keep your data secure.

Employees, Self-Employed coaches and Trainers

In order to carry out our contractual and management responsibilities, we may, from time to time,
need to share an employee’s personal data with one or more third parties:

• A payroll & pension provider
• HM Revenue & Customs
• Disclosure and Barring Service

We never share ‘personal data’ to any other third party for commercial reasons and would only do
so if we obtained your consent.

KEEPINGYOURDATA SAFE ANDSECURE

We undertake the following measures to ensure the personal data we hold is kept safe and secure:

• We maintain an Information Asset Register which details the data, including personal
data we hold, the staff responsible for obtaining consent, who has access, how
access is secured and how long the data is retained.
• Senior Managers are responsible for undertaking regular data audits and developing and
implementing a set of data handling instructions to ensure their teams process and
secure ‘personal data, in accordance with guidelines
• Our IT Support supplier undertake regular audits and implement appropriate
measures to minimise the risk of cyber attacks
• All new staff receive mandatory training on the importance of data protection at their
induction and regularly thereafter to reinforce their responsibilities.
• We only use and retain your information for as long as it is required for the purpose it
was collected for and in order to comply with statutory requirements. Our retention
periods are set out in the Information Asset Register.
• Once we no longer require your personal data, it will be deleted in accordance with the
timeframes set out in the Club’s Data Retention, Archiving and Deletion Policy.

YOUR RIGHTS AND YOUR PERSONAL DATA

Unless subject to an exemption under the GDPR, you have the following rights with respect to your
personal data:

• The right to request a copy of your personal data which the Club holds about you;
• The right to correct any personal data if it is found to be inaccurate or out of date;
this may be done by yourself on myedgbastonpriory.com or by email request to
contactus@e.dumi.zip
• The right to request your personal data is erased where it is no longer necessary for the
Club to retain such data;
• The right to withdraw your consent to processing at any time, subject to any legal or
legitimate reasons
• The right to request that the data controller provide the data subject with his/her personal
data and where possible, to transmit that data directly to another data controller, (known
as the right to data portability),
• The right, where there is a dispute in relation to the accuracy or processing of your
personal data, to request a restriction is placed on further processing;
• The right to object to the processing of personal data, (where applicable)
• The right to lodge a complaint with the Information Commissioner’s Office.

If you would like further information on your rights, please write to the Head of Experience, Emily
Lovell, at Edgbaston Priory Club, Sir Harry’s Road, Edgbaston, Birmingham, B15 2UZ or email
contactus@e.dumi.zip

SUBJECT ACCESS REQUESTS

If you would like to view the personal data the Club holds about you, you will be asked to complete
a Subject Access Request Form to provide us with:

• The personal information you wish to access
• Where it is likely to be held
• The date range of the information youwish to access
• Information to confirm your identity

Edgbaston Priory Club – Privacy Notice – updated April 2024

If we hold your personal data, we will give you a copy of the information together with an
explanation of why we hold and use it.

Once we have all the information necessary to respond to your request we’ll provide your
information to you within one month. This timeframe may be extended by up to two months if
your request is particularly complex.

Subject Access Request Forms are available by emailing contactus@e.dumi.zip

WHAT TO DO IF YOU’RE NOT HAPPY

In the first instance, please talk to us directly so we can try to resolve your issues by highlighting a
concern (informal) or a complaint (formal) via our feedback portal. You also have the right to
contact the Information Commissioner’s Office (ICO) if you have any questions about Data
Protection. You can contact them using their help line 0303 123 113, by post at Information
Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF or at
www.ico.org.uk

UPDATES ANDNOTIFICATIONS

We may change this Privacy Policy from time to time by posting the updated version on our
website and in the governance section of myedgbastonpriory.com.

We advise you to review this page regularly to stay informed and to make sure that you are happy
with any changes. We will make you aware of any substantial changes to the Privacy Policy by
posting a notification when you log into myedgbastonpriory.com

If applicable law requires that we provide notice in a specified manner prior to making any changes
to this Privacy Policy applicable to you, we will provide such required notice.